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Out of the frying pan and into the final for Stourbridge chippy
10:16am Thursday 3rd October 2013 in News
A STOURBRIDGE chippy has been named as the best in the Midlands and is now in the running to be hailed as the as the crème de le crème of the UK’s fish frying industry.
Merchants has been recognised in the 2014 National Fish and Chip Awards and walked away with the Midlands’ Independent Takeaway Fish and Chip Shop of the Year award.
It will now go head-to-head with nine shops, each representing one of 10 ‘regions’ across the UK, for the final fry off.
The top 10 will put all their remaining efforts into one final presentation to be made in front of a Dragons’ Den-style panel of specialist media and industry judges.
The panel will quiz them on a diverse range of industry related topics and the outcome will determine who will take the title of the UK’s best Independent Takeaway Fish and Chip Shop of the Year award home with them.
Owner, Anthony Akathiotis, aged 31, of Halesowen, said he was delighted to reach the final.
He added: “The competition this year is probably the most exciting one we have entered, even when we won the Midlands region in 2009, it's a great privilege to be part of it.
“We enter the awards every year, and every year we up our game to compete with the best. The whole experience is amazing; it's the main competition in our industry that lets us express our passion for all things fish and chips.
Mr Akathiotis added: “We believe that consistency is key in this business. We strive to serve the best product all the times, to have the cleanest, most organised shop and offer customers something that other shops don't. If it wasn’t for the staff then we would not be where we are today, they are an absolute credit to Merchants and I'm very proud to have a team like them working with me."
The awards ceremony will be held in London on January 22, 2014, hosted by Michelin-starred chef and TV personality Jean Christophe Novelli.
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