PARENTS need more help to help keep kids safe from accidents in the West Midlands, a new survey has found.

To mark the 100th anniversary of the Royal Society for the Prevention of Accidents, polling group YouGov carried out a survey on child safety.

More than half surveyed in the West Midlands, 58 per cent, agreed that there should be more information and advice for parents about keeping children safe from accidents, while the same number agreed information should be easier to find.

The survey also found the majority of West Midlands parents surveyed across the West Midlands, 73 per cent, were unaware that accidents cause the most deaths of children and young people, aged up to 19-years-old.

Errol Taylor, RoSPA’s deputy chief executive, said: “The results of our survey show that we still have some way to go to help parents understand accidents and how they can be prevented.

"Parents have told us that they want more information and advice to help them keep their children safe and this, coupled with the fact that accidents continue to cause the most deaths of children, means we must act."

The charity dates back to the First World War when it helped launch a campaign to cut pedestrian deaths during black-out conditions.

For more on the charity visit rospa.com.