THE boss of global advertising corporation Saatchi and Saatchi visited Cradley Heath to inspire pupils to reach their full potential.

Robert Senior spoke at length to 200 Ormiston Forge Academy pupils about leadership, planning and the importance of listening.

He also provided A level students with an insight into his business world and answered lots of questions.

Mr Senior visited as part of the Speakers for Schools, a scheme in which 35 leading figures in public life from diverse backgrounds deliver talks in state schools throughout the country.

Principal Andrew Burns said: "It's fantastic that a speaker of Robert's calibre has joined us today. His vast knowledge, experience and ability to connect with our students has made this a vital moment in many young lives."

"We are incredibly grateful that he has given up his time to visit us and we applaud the efforts of Speakers For Schools who realise the importance of bridging the gap."

He added: "If we don't share insights, advice and experiences from a wide range of networks and organisations then we are failing to provide a holistic education. Speakers For Schools and people like Robert are breaking barriers down."

Mr Senior is a guest lecturer at the London Business School and the London School of Economics and is on the ATP Business Advisory Board.

Saatchi and Saatchi is based in New York and has over 140 offices worldwide and Mr Senior has been involved in some of the greatest adverts in the last 20 years including the Gorilla Cadburys advert.

Mr Senior said: "It was an absolute pleasure to visit Ormiston Forge Academy. I was struck and inspired by the energy and openness of both staff and pupils."

Robert Peston, ITV political editor, and founder of Speakers for Schools, said: “Today’s generation of state school pupils are as talented as ever. If you have spoken to them, you know there isn’t any lack of ability, but many lack the confidence and connections to help them reach their potential."