LYE based Sadler's Brewing Company hopes to expand its reach after signing a major deal with the UK's largest independent drinks distributor.

Halewood Wines and Spirits, which produces Crabbie's alcoholic ginger beer, has taken on a majority share of the micro brewery which its known for its famous Peaky Blinder ale.

The partnership with Halewood will help to further the Black Country craft brewing company's portfolio but fifth generation brewer Chris Sadler will remain as managing director of Sadler's which runs The Windsor Castle on Lye Cross and the Sadler's Brewhouse and Bar on the Conyers Estate.

Mr Sadler said: “We’re proud of our family business and have a strong following throughout the Midlands and increasingly elsewhere in the UK.

"Halewood’s investment gives us opportunity, not only to continue providing hand crafted beers with a strong provenance locally, but to expand our reach throughout the rest of the UK and internationally.”

Sadler's, which was originally founded in Oldbury in 1900, will continue to operate independently but Merseyside-based Halewood’s UK and global infrastructure means the brewing firm will not only gain new routes to market but will also receive support in marketing and promoting its award-winning craft beers.

Stewart Hainsworth, group CEO, of Halewood Wines & Spirits, said: “Sadler’s has a fantastic family heritage and Chris has continued the passion for creating characterful beers with a point of difference.

"The current Sadler’s generation is talented and visionary while upholding the original family ethos and with Halewood’s focus on craft we’re looking forward to supporting their business.

"The Peaky Blinder brand holds huge potential for the off trade, which is very focused on listing more craft beers.

"The brand offers history of the Black Country and its nefarious gang as depicted in the popular cult TV show. It is a natural fit with our portfolio."