A BRIERLEY Hill jeweller is hoping to make Christmas magical for one lucky customer with its new ‘Wish-mas Tree’.

Beaverbrooks at intu Merry Hill has launched the wishing tree after finding that 46 per cent of Brits felt the magic of Christmas had gone, admitting they no longer look forward to the festive occasion.

Off the back of the findings, the family-owned jewellers wanted to restore Brierley Hill’s faith in the festive season.

Shoppers will be encouraged to submit their seasonal wishes in store, with one deserving winner receiving £1,000 to help make their wish come true.

Store manager, Natalie James, said: “Christmas is our favourite time of year here at Beaverbrooks.

"It's the one time of year where friends and family can all come together and share special, magical moments and so we were surprised to hear that the magic had gone for so many people.

“We want to try and bring back some seasonal cheer for those ‘bah humbug’ individuals, and what better way than with an enchanted Christmas tree that can make your wishes come true?

“Whether it’s a big family get-together, a special trip with a loved one, or that dream watch or piece of jewellery you’ve had your eye on – we hope we can spread some seasonal joy to local people and make their Christmas magical.

“We can’t wait to hear what people in Brierley Hill wish for.”

To be in with a chance of winning, shoppers need to complete a ‘Wish-mas Tree’ postcard in store before November 30and return it to a member of staff.