Birmingham hotel scoops award six months after opening

First published in Business Daily

BIRMINGHAM hotel Hampton by Hilton has scooped an award six months after opening its doors to the public.

The 285-bedroom hotel, in the middle of the entertainment quarter in Birmingham’s Broad Street area, picked up the Best Hotel Newcomer trophy in the Best of Broad Street 2013 awards, held at the International Convention Centre in Centenary Square.

The Birmingham hotel market, which already has more than 150 established properties, is experiencing a growth in the number of hotel rooms available as chains such as Holiday Inn Express and Hotel Indigo have recently unveiled plans for new sites across the city centre.

Peter Hendry, general manager of the award-winning hotel, operated by the Sanguine Hospitality Group, said: “The award is a good start for us and shows that all of the hard work myself and my team have put in is paying off.

“We are in a very competitive market, as Birmingham attracts more and more visitors and more hotels are springing up across the city but we know that we offer a good deal to our guests.

“Budgets and spending money are tight for everybody so we have to make sure that our prices reflect that as people expect more for their money.

“Simple things like having a proper breakfast included and free WiFi really make a difference to customers when they are choosing a destination now and we are trying to react to what the market is demanding.”

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