A KIND-hearted Worcester company’s New Year initiative is helping to generate valuable funds for a city-based organisation supporting children with disabilities.

Family-owned CitySigns, who are based at Ball Mill Top Business Park in Hallow, have pledged to donate £10 to New Hope for every vehicle livery completed in 2015.

Darren Wilkins, joint partner at the company, said: “We decided to make New Hope our chosen charity as it plays a vital role in our community by providing children with a safe and stimulating environment to learn and develop as well as fun days out.

“As vehicle livery is the biggest aspect of our signage and printing business we thought this would be an excellent way to raise funds. Hopefully it will give our new and existing customers the feel good factor too.”

Jean Wilson, founder of New Hope, said: “The support of local companies such as CitySigns is invaluable to use. The money raised through their generous donations will go towards days out and associated travel costs.”

To support CitySigns’ initiative, call 01905 640007, or email darrenwilkins@citysigns.co.uk