HOW TO ENTER All you have to do to enter Business Idol and maybe win a big boost to your business is to describe in not more than 250 words what your business concept is, what's special about it and what you feel it needs to succeed.

You may be a one-man or one-woman business or have anything up to 20 employees. The only proviso is that your business must be based in the Wyre Forest district.

Applications close on Friday, April 25. A panel of Kidderminster Big Breakfast Club members will then assess all entries, select the finalists and invite them to a regular meeting of the club to tell them why they think their venture will succeed.

The top three will be invited to a grand final in June when the winner will be chosen to receive the £1,000 prize.

Send your entry to: Business Idol Competition, 351 Hurcott Road, Kidderminster DY10 2QX or e-mail it to p.ricketts@blueyonder.co.uk If you have any queries or want to join the Big Breakfast Club call 01562 630794.