A STOURBRIDGE bridal store is celebrating after being named the best in the West Midlands.

Georgina Scott Bridal beat off stiff competition to be branded the best bridal retailer at the Wedding Industry Awards on Wednesday (November 19).

The store on Pedmore Road will now go forward to represent the West Midlands in the national finals to be held in London on January 15.

Manager Laura McArdle said: “We are ecstatic to have won such a prestigious award. The competition this year was extremely high so we are truly grateful for all the support and positive comments we received through the voting process.

"We always endeavour to provide a memorable experience and pride ourselves on the reputation we have managed to build."

Founder of the awards, Damian Bailey added: “The Wedding Industry Awards really have become the gold standard for wedding excellence in this country.

"It’s becoming harder and harder for our judges to pick winners from such amazing shortlists where everyone demonstrates such skill."