Appeal to families (From Stourbridge News)

Appeal to families

12:16pm Saturday 23rd February 2008 in Local

Families across the Dudley borough are being targeted to help their children achieve their aspirations.

Following the launch of the television advert showing a tender moment between a father and his newborn son, The Children's Mutual is encouraging families to save for their children over the long term.

Currently four in five families in the borough are opening Child Trust Fund accounts, saving an average of £20 a month, which means their child could access over £8,000 when they reach 18-years-old.