MIDLANDS Air Ambulance Charity hopes the recent support it has received from a Black Country IT firm will help save more lives.

Technology Management, based in Wolverhampton, has provided the charity with £80,000 worth of software to improve operational effectiveness.

The charity said its new cloud-based system will reduce administrative time, improve the way they engage with donors and charity supporters across the region and increase donations, which will ultimately save more lives.

Angela Watkins, of Midlands Air Ambulance Charity, said: “Our existing system was a combination of cumbersome and rigid software, and Excel spread sheets.

“With the planned expansion in our fundraising activities, we recognised we needed a much more integrated and user-friendly solution.

“We are so grateful for Technology Management’s commitment and incredible support and we now have a system that’s easy to use and saves a huge amount of time “Without their generosity in providing a substantial contribution towards the software, hosting, implementation and training costs, it just wouldn’t be possible.”

Midlands Air Ambulance Charity performs more than 2,000 missions a year, and with no government funding needs to raise a minimum of £6.5m per year to keep its three helicopters manned and operational.

James Crowter, managing director at Technology Management, said: “We are delighted to be supporting Midlands Air Ambulance Charity, which saves so many lives in the region and be part of the charity’s IT improvement programme.

“It is rewarding for us to see how our contribution has made such a difference.”