LYE based brewery Sadler's Ales are looking to expand their brand by selling their bottled beer through One Stop convenience stores.
Sadler's have joined forces with other local breweries, including Holdens, Wyre Piddle and Backyard from Bewdley, to sell their real ale in selected One Stop stores across the region for a trial period which they hope will help to further their aim of becoming a national brand.
The brewery, which is based behind the Windsor Castle pub on Lye Cross and celebrates its tenth anniversary this year, already sells its beer through local outlets of Tesco, Asda, Home Bargains and the Co-Op.
Sales director Ian King confirmed: "The company was actually formed in 1900, but the brand remained dormant for many, many years until current managing director Chris Sadler started it up again ten years ago.
"I understand the trial period has gone very well with One Stop, which gives us the opportunity to get the brand out on a national basis and champion real ale at the same time.
"We've even started supplying Wetherspoon's with our cask ale, such is the boom in real ale at the moment.
"Consequently, we've had to take on more staff and we now have three brewers at our Lye base.
"However, we still remain a small team and try to make sure we don't box too much above our weight."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel