MANAGER: Paul Rogers

Step into Showcase Fireplace Centre in Tipton and you will find an Aladdin's cave of fires and surrounds to choose from.

There are over a hundred fireplace designs on show and many more available in brochures to look at,at the showroom based in High Street, Princes End.

From ultra-modern designs to the more traditional fireplaces-the friendly staff of four guarantee to find you the fireplace centrepiece of your dreams, whatever your style and taste.

Showcase Fireplace Centre was established in 1998 and is run by father and son team Joe and Paul with their staff members Peter and Jamie, since then it has gone from strength to strength as a leading light in the fireplace world.

Customers visiting the spacious showroom can look at and test a vast array of fires,mantels,hearths,tiles including the latest designs in the Hole-In-The-Wall range of fires.

There are also a large number of brochures and catalogues for customers to browse and help plan their room.

Paul Rogers said "The fireplace is the focal point of a room. People can spend thousands of pounds on decoration and furniture, but it is still the fireplace which draws attention when you enter a room and it is important to get the right one".

He added: "Gone are the days when there was only one or two styles of fireplace to choose from,now there are hundreds of designs and styles available to suit all tastes and room settings.

"Over the years we have seen styles and trends change dramatically, we are constantly updating our displays.

"In the last five years alone we have seen changes in the style of fire surrounds, Louis styles and decorative mahogany were very popular,then came maple and beech colours, now plain designs light oak and marble are becoming very popular and more and more products have innovative designs built into them such as remote control, lights even LCD technology.

"We have also noticed a sharp increase in sales of electric fires due to the fact that they are so realistic now, we sell nearly as many electric fire as we do gas".

Keeping up to date with all of these styles means there are always ex-display models to clear at knockout prices.

Customers can take advantage of the huge clearance sale now on at the showroom. Most of these offers and other useful information can be found on their new website

The shop stocks products from most well known brands such as Dimplex, Flavel, Valor and has a list of recommended installers who work independently from the shop who can install any of the fireplaces purchased, all installers are qualified and guarantee their work.

There is plenty of parking at the centre, which shares a car park with Kwiksave next door and delivery is provided free.

The shop is open Monday-Saturday 9-5pm and Thursdays 9-6pm.