Forest Green Rovers' stadium has been renamed the innocent New Lawn.
The name change is part of the club’s new partnership with the drinks manufacturer.
Until today the stadium had been given the temporary name of 'innocent [insert name here] stadium'.
After inviting people to submit suggestions for the new name a shortlist of Sustadium, innocent New Lawn, innocent Fruit Bowl and Kevin was created.
innocent’s social media followers named Kevin their overwhelming favourite, with 65 per cent voting for it.
Thousands of suggestions. Hundreds of votes. Only one name that was actually any good at all. The @FGRFC_Official fans have chosen their stadium name. We’re pleased to say The New Lawn will now be called…The innocent New Lawn.
— innocent drinks (@innocent) October 16, 2020
Sorry to all the Kevin’s who had their hopes up. pic.twitter.com/gcFcF64hKG
The name ended up being a favourite of Sky’s Soccer Saturday host Jeff Stelling, who promised the stadium would get a mention on their popular show every week if it ended up with that name.
The final decision was left to FGR season ticket holders however. They, perhaps wisely, instead plumped for the innocent New Lawn.
Reacting to the news on Twitter, Rovers chairman Dale Vince said: "Sorry if you hoped the stadium would be called Kevin. Perhaps Forest Green and innocent will do a "Kevin's Go Free" game when fans are allowed back in?"
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