A YOUNG Stourbridge entrepreneur has turned his passion for cars into a fledgling new business.

In spite of the challenges of the Covid-19 pandemic, 24-year-old Harry Batham has taken the plunge to launch So Wax Detailing - a car detailing company that has developed its own range of vehicle cleaning products to rival some of the biggest brands in the country.

Working with a specialist manufacturer, he has used his experience of valeting to tweak existing formulas and is now selling his own 20-strong range, including shampoos, detail spray, wheel cleaner, glass cleaner and rubber dressing.

In just a few weeks he says he has sold more than 400 litres of products, which are intended to be used by the public, motor enthusiasts, expert detailers and dealerships, with the majority of sales coming from word-of-mouth recommendations and through Facebook and Instagram.

Harry, who has strong connections with Crossroads Garage in Lye and Roundabout Cars in Stourbridge, has been cleaning cars since he was 10-years-old but he started to get into the finer details when completing restoration work on his own vehicles.

He said: "During this time, I’ve used lots of mainstream cleaning brands and, whilst they’re generally really effective, I felt there was room for improvement, so approached a number of chemical specialists to help with the formulation and putting some of my ideas into practice.

“One responded and, together, we have been developing the So Wax Detailing range ready for the official launch. We believe we’ve come up with some really good improvements that we are now keen to showcase."

Harry came up with the name for his brand after his dad discovered there was a 50 Wax number plate up for sale.

Available for £4,500, it turned out to be a bit outside of the young entrepreneur's price range but he had already registered So Wax as the company name.

Harry says he has invested all of his personal savings into So Wax Detailing and he is offering clients valeting, detailing and ‘return to lease’ services for cars, vans and motorbikes - all completed at his base in Lye, and with all of the products he uses coming from his own exclusive range.

He said: “The retail element will be the big driver for our business, and we are currently in discussions with a number of outlets, specialist detailers and dealerships who are considering adopting the product across all of their maintenance operations.

“We’ve also got a lot of exciting plans with the chemical specialist, including increasing the product range and even introducing new scents, the latter based on feedback we’ve been getting.”

He concluded: “The vision is that So Wax Detailing is good enough for the best in the industry, but also accessible to people who simply enjoy washing their cars.”

Stourbridge News:

To help encourage people to spend their money locally as businesses emerge from months of restrictions and closure - we have relaunched our Love Local Business campaign.

This follows our successful campaign, of the same name, which we ran in the News Group last summer and over Christmas.

The aim is to promote the fantastic traders we have in our towns and urge readers to give them their custom at this key time.

As part of the Newsquest publishing group, the Stourbridge News reaches a large percentage of the local population with its print publication, record online audiences and social media.

Businesses wishing to be featured in the campaign can call 01905 742372 or email dale.godliman@localiq.co.uk.