MERRY Hill shoppers are invited to hunt down the centre’s very own ‘Elf on the Shelf’ throughout December.

Making a debut appearance this year, Merry the Elf will be popping up at different locations across the mall, with families challenged to seek him out and capture selfies with him.

Visitors can also get in on the action with a free app that can be downloaded in the Apple and Google app stores – just search ‘Merry Hill Elf’.

Using the app's augmented reality, friends and family can battle the Merry Hill elves in a virtual snowball fight at seven different locations around the centre - with a £100 prize up for grabs for the highest score.

Visitors can also enjoy a Christmas Wonderland where Santa and his elves will be hosting a meet and greet in their Christmas grotto, located in Engine Lane next to the centre until January 9.

The Christmas Wonderland includes fun fair rides – including dodgems, teacups and an ice rink.

Traditional street food vendors are also serving up bratwurst sausages and sweet treats, with a bar available serving mulled wine, beer and hot chocolate.

Shoppers can also immerse themselves in festive decorations at the mall's Christmas pop-up shops - Christmas House and Christmas Shop, located on the upper mall near Next and lower mall opposite Waterstones respectively.

Jonathan Poole, centre manager at Merry Hill, said: “The festive period is our busiest and most exciting period for both shoppers and the team alike. We have a host of fun, family-friendly activities for all ages throughout December.

“While there’s a string of fun events for kids, parents can also get involved in the festive spirit – with plenty of rides and activities for all ages, as well as a range of festive food and drink options. We’re looking forward to bringing some festive cheer to our shoppers and the local community this December.”