THE UK’s largest ten pin bowling operator Hollywood Bowl is to open a new attraction at Merry Hill shopping centre in 2023.

Hollywood Bowl will be located on the Upper Mall, next to Bon Pan Asian restaurant.

Visitors will have the choice of 24 dedicated bowling lanes, including specific VIP zones.

There will also be a pop-up party space, a bar and a range of food and drink offers at the new venture which is expected to open later next year.

Jonathan Poole, centre manager at Merry Hill, said: “We are pleased to announce a great new leisure offering for our visitors to enjoy at Merry Hill.

"Hollywood Bowl is an exciting addition that will offer friends and family in the area a fun day out."

Laurence Keen, CFO at Hollywood Bowl, added: “We are delighted to be opening at Merry Hill.

"We can’t wait to welcome new customers to the centre in 2023.”