WEST Hagley based garden centre Webbs has launched a scheme to raise vital funds for Brain Tumour Research.
The 'Rose for Hope' initiative is being staged in memory of the daughter of long serving employee Clare Calloway.
Her daughter Megan died aged 19 two years ago after being diagnosed with a brain tumour when she was just eight-years-old.
Clare said: "I would love people to visit Webbs and buy a Rose for Hope, not only for Megan but others affected by brain tumours.
“Megan asked us to tell her story and raise awareness of what she went through, and I can think of no better way to do that, than through this initiative. It would have been her 22nd birthday on August 31
"Every sale will help fund vital research into this dreadful disease."
Megan died aged just 19
The Rose for Hope is a deep yellow flower which will add colour to any garden. The repeat-flowering Rose for Hope is being sold in a pink pot and a minimum of £1 from every sale will be donated to brain tumour research.
The Rose for Hope will be on sale at all four of Webbs Garden Centres at Wychbold, Cheltenham and Abingdon in addition to West Hagley.
Brain tumours kill more children and adults under the age of 40 than any other cancer yet, historically just one per cent of the national spend on cancer research has been allocated to this devastating disease.
Less than 12 per cent of people diagnosed with a brain tumour survive beyond five years compared with an average of 50 per cent across all cancers
The vision of Brain Tumour Research is to find a cure for all types of brain tumours. Their mission is to increase the UK investment in research to £35 million a year.
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