FIRE crews are at the scene of a large factory fire in Dudley.
The alarm was raised at 12.05pm and West Midlands Fire Service currently has around 35 firefighters at the scene in Crackley Way, just off Peartree Lane, near Netherton.
The fire has been described as "sigificant" and is believed to have broken out at a bakery.
Smoke seen billowing from the scene across Dudley (Image: Melvin Cooper)
A fire service spokesperson said: "Six fire engines and two 4x4 brigade response vehicles responded. The first vehicle arrived at the scene within three minutes of being mobilised.
"This incident involves a significant fire on the first floor of a factory unit.
Thick smoke can be seen at the scene just off Peartree Lane (Image: Kim Taylor Hopkins / News Group Camera Club)
"A full site evacuation and roll call has been carried out and everyone has been accounted for.
"Firefighters in breathing apparatus are attempting to bring the fire under control.
"We will be issuing updates on this incident when we have them."
Members of the public have reported being able to see smoke from the scene across Dudley and drone pilot James Handley, of Drone Air Solutions Ltd in Stourbridge, captured the dramatic scenes on camera.
Drone pics show smoke billowing from the scene in Crackley Way, Netherton. (Image: James at Drone Air Solutions Ltd, Stourbridge)
He managed to take a series of aerial images of the blaze which he said had filled the air with "a lovely aroma of sugar".
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here