MORRISONS Kingswinford is lending a helping hand to help people in the community suffering from period poverty by offering a discrete package of sanitary protection products to those in need.

Residents in need will be able to go to the customer service desk and ask for a 'Package for ‘Sandy’, or a period pack.

Customers will then be given a free, discreet envelope with sanitary products - with no questions asked.

The initiative was first launched by Morrisons Community Champion, Emma Parkinson, in Bolton, to help women struggling with period poverty - and it is now being rolled out nationally.

The Saleem Foundation and The British Oak pub in Kingswinford have worked with Morrisons support the scheme locally and will also be making a donation of sanitary products to Black Country Women’s Aid to mark International Women’s Day.

Helen Nicholls, community champion at Morrisons Kingswinford, said: "It’s shocking that young girls and women go without sanitary products through no fault of their own so I’m really pleased that we, as One Community and Morrisons, can help to support those in need."

Cassie Gray, trustee of The Saleem Foundation, added: “It's vital we are there one another as we truly are One Community. This is such an important cause, and we are committed in supporting."

Lisa Mayall, manager of The British Oak, said: "This cause is important to us all."