One of the Black Country’s oldest developers has achieved an eco-friendly milestone.

Kendrick Homes, which began in 1880, has planted its 650th tree in the National Forest as part of its sustainability pledge.

The tree planting initiative was launched three years ago, with a tree planted for every house built.


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Homeowners receive a certificate as a reminder of their environmental impact.

Dale Ward, technical design manager at the housebuilder, said: "This is more than just a symbol; it plays a crucial role in combating climate change.

"On average, a single tree can trap up to 3.7 tonnes of carbon dioxide during its predicted lifetime of 40 years.

"With 650 trees planted, this amounts to over 2,400 tonnes of carbon dioxide being sequestered over the next four decades, helping offset the carbon footprint of our developments and contributing to a healthier environment for future generations."

Mr Ward added: "We've looked at biodiversity net gain as an opportunity to make our schemes even more sustainable."

The housebuilder is also investing £750,000 into meeting the biodiversity net gain (BNG) legislation, which came into force in February this year.

The company has introduced bat and bird boxes, hedgehog domes, and hibernacula across sites at Owlswick, Welford, and Shurdington.

A great crested newt habitat area and two wildflower meadows have also been created.