IT'S lights, camera, action at Bromsgrove firm Superdream, following the purchase of Birmingham-based film production company HIPSTER.

The marketing agency, which is based on Hanbury Road in Stoke Prior, announced the purchase on Tuesday, March 27.

Superdream’s creative director Steve Price said: “With an increasing number of our clients now requesting film and video content, we’ve been looking to bring film production in-house for some time.

"It was just a case of finding the right partner. Clients aren’t just looking for big epic TV productions, but also fast turnaround consumable formats for digital marketing.

“We’ve worked with HIPSTER on a number of projects already so we know that they produce top rate work and there’s also a perfect personality fit between our brands. The team at HIPSTER will be a fantastic addition to the growing Superdream family.”

Superdream CEO, Jason Manning, added: “The addition of in-house video production to our portfolio means that we can be far more responsive and use video content on a daily basis to create more impact and reach for our clients.

"We will be retaining the strong HIPSTER brand, and the addition of Birmingham offices will provide a superb city centre base for the Superdream UK team as we continue our ambitious growth plans.”