A campaign to raise awareness of the problem of fly tipping has been launched in West Oxfordshire.

Nationally, fly tipping is on the rise and this is reflected in the district with council staff regularly called to investigate and clear unsightly rubbish that has been dumped illegally, often on farmland or roadsides.

Created by the Hertfordshire Fly Tipping Group, the SCRAP Campaign has been run successfully in other areas of the country using know-how and resources sourced from many

local authorities.

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The council’s aim is to raise awareness of the issue and inform residents and businesses about the law and their obligations around fly-tipping.

Residents are encouraged to follow the council on Twitter @WodcNews and Facebook at @westoxfordshire to find out more about the campaign.

Cllr Norman MacRae, cabinet member for the Environment at West Oxfordshire District Council, said: “We all have a responsibility for our local environment and protecting it from the harm caused by fly tipping.

"This campaign enforces the message that no corners should be cut when it comes to disposing of waste responsibly and that anyone caught doing so can expect high penalties if successfully prosecuted.”