ONLINE shoppers can now keep the Midlands Air Ambulance flying high, by purchasing their goods through a charity's website.

The charity will receive funds each time shoppers purchase goods from the UK's leading high street brands via the Care2Save website.

Billions of pounds is spent every year by consumers shopping online, generating a commission which boosts profits in the corporate sector.

As a registered charity, Care2Save takes 100 per cent of the commission generated on purchases made through and ensures that every penny is given to good causes.

Eighty per cent of the commission made via the Care2Save website will go directly to shoppers’ favourite charity, which is why Midlands Air Ambulance is urging those living in the region to use the website and name the life saving service as their chosen charity.

The remaining 20 per cent also goes to charity, in the form of the Care2Save Charitable Trust, which will distribute all profits to hospices and palliative care projects in the UK and around the world.

Jason Levy, fundraising and marketing director at Midlands Air Ambulance Charity, said: “While we remain in an economically challenging period, it is clear that there is less disposable income available to our donors, so our supporters can still give to our charity and make a difference to our life saving work, while shopping online through Care2Save.

“I am encouraging those who like to shop online to check our the Care2Save website, as your support will make an extremely important impact on our service.”