A BLACK Country furniture company is to bring a former Kingswinford shop back to life to create a second showroom in the region.

The old Amblecote Furnishers building in Market Street is undergoing a makeover thanks to a £50,000 investment by Furniture for the Home, which already operates a successful online retail business and a store in Sedgley.

Owner Simon Foster believes consumers have started to return to the high street and are keen to ‘buy local’ in the pursuit for a more personalised service.

He said: “The high street is back when it comes to purchasing furniture, with consumers keen to touch, feel and see how their purchases could look in a home environment.

Stourbridge News: L-r - Dave Cole, Hannah Neville, Simon Foster, Lauren Jones, Teresa Price, Ross Stephenson and Mark PowellL-r - Dave Cole, Hannah Neville, Simon Foster, Lauren Jones, Teresa Price, Ross Stephenson and Mark Powell (Image: Furniture for the Home)

“We’ve seen this in the massive rise in footfall we have enjoyed in our first store in Sedgley and this got us thinking about a second store that could service a different part of the Black Country.

“When the Amblecote Furnishers site came available, we knew it was perfect for what we were looking to achieve, from a location, parking, and size point of view. It is also an iconic local name in retail, and everyone knows where it is – it’s also great to bring the building back to life after standing empty for two years.

“We were already seeing a lot of customers from Kingswinford and Stourbridge visiting our Sedgley store, so we knew there was local demand for our products if we could find the right property.”

A full refurb of the Market Street building is underway to create the new Furniture for the Home showroom which will offer a range of modern home and garden furniture and accessories over two floors.

Three jobs will be created initially, with more positions likely to become available once the store opens its doors in March.